October 19, 2021


Damascus Center for Theoretical and Civil Rights Studies

Orange County to hire public relations firm to reassure public about safety of COVID-19 vaccines

As the number of COVID-19 infections continues to climb across Orange County — flooding hospitals and further straining the region’s healthcare system — county leaders Tuesday approved hiring a public relations firm to help reassure residents about the safety and efficacy of the coronavirus vaccines.

The county Board of Supervisors voted 3 to 1 — with Supervisor Don Wagner dissenting — to allow CEO Frank Kim to enter into a contract with Costa Mesa-based marketing consultant Idea Hall to develop a plan to reach out to communities who have expressed skepticism about getting the vaccine.

While county officials did not specify which communities they will be focusing on, a recent survey conducted by the Orange County Health Care Agency indicated that women, people ages 35 to 54, Latinos, Black people and residents of Anaheim, Costa Mesa and Santa Ana showed the lowest willingness to be vaccinated.

“Is there urgency to what we need to do? Yes, because unlike testing, this requires education. Education and awareness takes time,” said Board Chairman Andrew Do. “You are not going to win over people with one ad, one touch, one encounter. You need multiple touches from multiple sources that they believe in … to educate them of the process and then lower the resistance to vaccines.”

While the scientific evidence is clear regarding the safety and efficacy of the vaccines after trials involving tens of thousands of participants, including elderly people and those with chronic health conditions, some remain skeptical. The vaccines have been recommended for everyone except those who have had a severe allergic reaction to any of the ingredients.

The health care agency’s survey, completed late last year, determined that “safety of the vaccine needs to be addressed in all groups, and some groups need to have the issues of protecting others through vaccination and the seriousness of the disease addressed.”

Overall, 58% of the more than 26,000 survey respondents indicated they would be willing to be vaccinated against COVID-19.

The results are similar to a poll by the Associated Press-NORC Center for Public Affairs Research last year that showed only about half of the U.S. population planned to get the vaccine. That’s a far cry from the 70% of the population that some experts estimate needs to be vaccinated to achieve herd immunity, or the point at which enough people are protected that the coronavirus will stop spreading rapidly.

“It is clear that willingness to be vaccinated for COVID-19 is much lower than past or present willingness to be vaccinated for the seasonal flu,” the survey states.

As of last week, more than 56,000 people have been vaccinated in Orange County. The county has received 176,000 doses as of Tuesday from the state as it prepares to ramp up what has been a slower than anticipated rollout process. On Monday, the county announced the first of five large-scale vaccination centers — dubbed super POD (point of distribution) sites — would open this week at Disneyland in Anaheim.

Those eligible for the vaccine are people in the state’s highest tier of priority, which includes workers in healthcare and long-term care facilities.

“Coronavirus has brought both a public health crisis and economic devastation,” said Anaheim Mayor Harry Sidhu. “With this super site, we will begin to overcome both. Every vaccination done in Anaheim will help to save lives and speed the reopening and recovery of our city.”

The county expects to be able to vaccinate 7,500 to 8,000 people a day at the large-scale centers. Ultimately, the county’s goal is to complete all vaccinations by July 4, said Orange County Health Care Agency Director and Public Health Officer Dr. Clayton Chau.

Chau urged county leaders Tuesday to quickly move forward with an outreach plan, warning that the flow of vaccines from the state to the county will slow down if they’re not being used efficiently. Reallocations of vaccines have already occurred in other counties in California, he said.

Meanwhile, COVID-19 hospitalizations in the county hit an all-time high this month, further stretching the beleaguered healthcare system. As of Monday, 2,221 people were hospitalized with COVID-19. Officials said 544 of those people — mostly people older than 61 — were being treated in intensive care units.

Chau noted that the restrictions on businesses and gatherings will continue until the county can increase its ICU availability, which remains at 0%. He choked up as he told the supervisors about two grandparents who were the primary caregivers to their granddaughter — an eighth-grader — until they died of COVID-19.

“We need to do something fast in our community,” he said. “It is not about just reopening our economy that is important. It’s about taking care of our vulnerable community. Our seniors are dying and we need to do everything we can.”